May 25th, 2010
There are two main types of search engine optimization – on-page and off-page. Perhaps on-page is the easier of these two aspects of search engine optimization. It relates to the web page components – the words, and what importance is given to the words on the page.
“What a web page is about” – is the first thing search engines want to know. Search engine robots (or “bots”) do not have the ability to read images or things like java script. So they look at the word elements. They look for various clues within the on the page to find out the important words.
First of all they look for the title of the page (the words within the <title> and </title> tags) as the main clue. Next they look for header tags (<H1> and <H2>, etc.) to see if there are any words between them. They also pay attention to the URL of the page itself (the web page address). As the same word is noticed in the title tags, the header tags and the URL it is easy to guess what the page is about.
At that time they also check to see whether the same words are contained in the body text of the page and how often. The different combination of these words and their frequency on the page, will determine firstly what the page is about, and secondly how important that page is against all other pages about the same thing (your competing pages).
Tags: on-page optimization, search engine optimization, SEO
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May 24th, 2010
You have a website and want it to rank high, but don’t know where to begin from? You can get high rankings and increase web traffic to your site by following these tips
• Study what keywords visitors use most often on search engines that relate to your products or services; to increase website traffic use these keywords as text in the design.
• ”Keep It Simple” – majority of all web designers use too many graphical images and programs like Java, Flash, etc. which results in lower rankings and less traffic.
• Web pages are made using cells and tables. Use as few cells and tables in your web design as possible.
• Create good Meta Tags. Every page should have special keywords in the Title and the Description Meta Tag.
• Limit the number of times you repeat words in your Keyword Meta Tag.
• Put the essential keywords at the top of the page as text headers.
• The most important keywords and page should be on the first side of a website.
• Never include pages that re-direct people to other pages.
• Limit the use of services that automatically submits your URL to the top 10 search engines.
• After finished with a page, run a spell checking program and then compress the html code.
• Follow your search engine rankings and website traffic.
• As the website is indexed, your web designer should go back and improve pages that didn’t get high rankings on keywords.
• Make a small change on each web page every 3 months. Search engines like to see that changes.
Tags: Web Design, website design, website development
Posted in Web Development | No Comments »
May 20th, 2010
1. File Names
Never change your file names unless it is completely important to reform the file hierarchy as not only you risk losing valuable rankings with page renaming, but also you might lose existing customers who could have bookmarked the now-moved page. If you do not have a choice but to rename file names, the use of a 301 redirection is the best solution. Your customers are automatically redirected to the new location while using 301 redirection.
2. Site Structure
Together with file names, site structure changes may include your domain name. The above rule still holds true if your domain name is the only change you make to your site. Even with correct 301 redirects, your rankings may drop notably.
Ensure that you have 404 redirects in place. Either direct “page not found” traffic to a custom 404 error page, or to your site’s home page.
3. Image Links
In case your present website uses text links to the home page, ensure that they are carried over to the new website design without losing the relevancy.
4. Content Management Systems
Today lots of new sites use CMS for content management which can destroy your rankings from time to time. Before switching to a CMS make certain that changed URL’s are accurately covered with 301 redirects and try to find a system that offers clean URL strings with minimal extra characters.
5. Content
If your new site has wholly fresh textual content, make sure that the keyword densities remain as close as possible to the old copy.
6.Title and Meta Tags
Make sure to copy the title and meta tag of your old page to the new version.
Tags: web redesign, website design, website redesign
Posted in Web Design | No Comments »
May 19th, 2010
1. Adding too much graphics is helpful
It is right that graphics can build easy communication, but overuse of graphics may make it difficult. The page with heavy graphics takes a lot of time to load. Web design which is rotating simple and loading graphics easily is always pleasant for the visitor.
2. Use of too much color will make the site beautiful
Capturing website design is the key to attract a web visitor, but there is no need for a website design to look like a rainbow. Research proves that myriad of colors may spoil the outlook of website. Also it is possible that the web visitors may get irritated with the use of too much colors. So the website designer should always use the colors that go well with the theme and purpose of the website.
3. Flash is needed to add attractiveness to the website
Flash is usually used while creating advertisement banners and animations during website design. The flash banners may add reliability to a particular web design, at the same time they have many disadvantages. Web designer should remember that not all people have flash plug-ins installed in their computer so people may lose their patience if they are asked to download plug-ins to view your site. So a web developer should offer the choice of non-flash version along with the flash version, which permits the web visitor to browse through the information.
4. Website will look same in all browsers
Even designing successful websites many web developers believe that the website will look same everywhere as it appears on their PC. Though today, different website browsers perceive HTML pages in different manner. So a website developer should always make sure that the website is optimized with web standards adopted by different browsers.
Tags: Web Design, Web Development, website design, website designer
Posted in Web Design, Web Development | No Comments »
May 17th, 2010
The fact of choosing the right keyword is a very essential step in search engine optimization. Keyword selection may seem to be a simple tool as you choose a few terms that are relevant to your website and let your visitors find you web page by these keywords. Still a superior search engine optimization strategy claims a perceptive analysis before keyword selection.
Sometimes websites overlook the customer’s perspectives when selecting keywords for SEO. Search engines like keyword rich content and they reach your website in case your website is developed with the right keywords. In case of a wrong keyword choice you can hardly draw maximum and high quality traffic.
No matter what kind of problem is interfering your online business, the decisive solution for your success is an insightful keyword analysis. The job of picking the most suitable keywords for your business is today easier as experts have found a number of tools. Some keyword analysis tools need to be paid for; others are free.
Keywords are the primary elements in your search engine optimization efforts, so it is totally rational to put forth some effort on their selection, make sure you spend enough time on keyword analysis in your SEO campaign otherwise all of your efforts might come to nothing!
Tags: Keyword analysis, SEO. search engine optimization
Posted in Keyword Analysis, SEO | No Comments »
May 14th, 2010
There is sometimes severe competition for specific keywords on a given PPC search engine. The bidding process is sometimes atomized by most pay-per-click search engines automate for you (stopping, when they get to the maximum bid you have indicated), but personal participation and the careful use of third-party tools by the user is desirable to guarantee that the tracking methods built into the search engine’s control panel are in sync with what is actually happening.
Lately, the general rule was that the business which bid the highest amount of money for a specific keyword would be ranked first in the PPC results, the second-highest bidder would be ranked second, etc. In general, PPC search engines limit the number of PPC ads on a results page to less than 10, and researches have shown that if you are in the first 3 or 4 of the PPC ads, you are not likely to be investigated by visitors.
Most PPC search engines do not need a minimum sum of money be invested in a campaign because of the severe competition. Some may need a deposit of a small amount, some will give you a nominal amount of money to begin your campaign with.
Be sure to confirm the fine print in the agreement which stats what will happen if you decide to cancel your campaign. Get ready to monitor your campaign, mainly in the beginning.
Posted in Pay per click, SEO | No Comments »
May 11th, 2010
Website Structure
A search engine and user friendly website design is very useful for your business. Choose keywords to get your website on top in search and always put them in the domain name. This will heighten your site top rankings in search engines. In the internal linking structure there should not be any broken link that would create hindrance for search engine robots to crawl a particular page.
Use original content for your web page, a duplicate content will never help you to get top rankings from search engines; moreover, search engines may block your site. Incorporate your keywords or phrases in the content text with keyword prominence, frequency, density and proximity. Use H1 tag for heading or title text and h2 for sub-heading text, it gives bonus points for higher rankings.
It is better when the title is short and descriptive. Use 6-8 words or 60-75 characters in the title. Write an appealing description tag using keywords.
Backlinks
If you can generate more backlinks to your website, it is great, as you can beat your competitors and get to the top of search engines. Remember getting one backlink from a high page rank site is better than getting 10 links from sites that have low page ranks. Always give preference to quality of the links but not to the quantity.
Promotion of the site
Promote your site with posting articles, making social bookmarking, writing press releases, uploading videos.
Tags: Press release, SEO, site promotion, website design
Posted in Uncategorized | No Comments »
May 10th, 2010
1. Convincing Content Creation
Content is one of the key elements of web design and it should contain “healthy” information. The information delivered to your audience should offer value. In case you offer the same information that other sites do, then no one will visit your site for the second time. Your site should be exclusive.
2. Easy Navigation
It is a huge issue when a user cannot figure out how to navigate to another page of your website. It is the right point where you can lose their interest. The ability to browse through the site without any difficulty can keep your visitors longer on your site.
Menu bar should be included on all the pages of your site with a consistent location. If it is located at different areas of the site it may confuse the user.
3. Avoid overfilling the web page with images
Images usually grab attention but the abundance of them may seem very diverted to the users. Also it is important to consider the location of these images. Having a banner located at the top or bottom of a page, left or right side of the page is quite common. Try not to include banners after every paragraph when you have articles.
4. Avoid Image Backgrounds
The users usually state that the time they are wasting for the page to be displayed is the most annoying. Visibility is a problem as well. If the size, type and font color are not chosen carefully then it can drive dissatisfaction.
Posted in Web Design, Web Development | No Comments »
May 7th, 2010
1. “Click Here” Link Anchor Text
“Click here” or “Learn more” can be seen a lot as the linking text. This is okay as you want to be ranked high for “Click Here”. But if your goal is to tell the search engine that your page is worth ranking for a topic, than use that topic/keyword in your link anchor text. It’s much more relevant to say “learn more about keyword topic”.
Notice: Don’t use the same anchor text everywhere on your website. This can also be taken as search engine spam.
2. Empty Image Alt Attribute
It is essential to describe your image in the alt attribute. It is the alt attribute that describes the image to a blind web user. As search engines are not able to see images, your alt attribute is a factor illustrating what your page is relevant for.
Hint: Appropriate description of your images can rank in the image search results.
3. Unfriendly URLs
Nearly all blog platforms include a friendly URL feature built-in, however, not every blogger is taking advantage of this. Both the audience and the search engines like friendly URL. The URL is also an essential spot where your keywords should appear.
There are some benefits with using friendly URLs:
• visitors are able to see where is their current location within your website
• easy to memorize direct links to a certain page on your website
• This is also a very good search engine optimization technique as Google “understands” your website more accurate and gives a better search results.
Tags: search engine optimization, SEO
Posted in SEO, Web Design | No Comments »
May 6th, 2010
1. Splash Page
You can observe this mistake very often when people put up just a big banner image and a link “Click here to enter” on their homepage. The worst case — the “enter” link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.
This is okay if you don’t care about what a search engine knows about your site; or else, you’re making a BIG mistake. The homepage of your website is probably the highest ranking page and gets crawled frequently by web spiders. The internal pages of your website will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.
Your homepage should at least include target keywords and links to important pages.
2. Non-spiderable Flash Menus
A lot of web designers make this mistake by using Flash menus like those fade-in and animated menus. They might seem great to you but they can’t be seen by the search engines; and consequently the links in the Flash menu will not be followed.
3. Image and Flash Content
Web spiders can’t read the text embedded in the graphic image or Flash. Usually designers make this mistake by embedding the important content (such as target keywords) in Flash and image.
4. Versioning of Theme Design
Somehow designers like versioning their theme design into sub level folders (ie. domain.com/v2, v3, v4) and redirect to the new folder. Repeatedly changing the main root location may cause you to lose backlink counts and ranking.
Tags: backlink building, SEO, web designer
Posted in SEO, Web Design, Web Development | No Comments »
