It’s no secret that blogs are great tools for boosting your SEO (search engine optimization) rankings. Here are a few of the ways blogs benefit SEO:
Crawlable URLs –The mostly uncomplicated URL structure makes it rather easy for search engine spiders to find and crawl blog content.
Inbound link magnet – This is one of the biggest benefits; blogs link freely to each other – much more than websites do. Blogs are also an important source of many posts to social news and social media websites. Text, audio and video are easily supported for syndication by blogs. The more media available, the more likely the blog will attract incoming links. Additionally, there are many widgets and plug-ins that make it easy to share blog content, thus encouraging links and traffic.
Fresh content – Both search engines and readers reward fresh content with repeat visits. From a search engine perspective, that means your site can be crawled more frequently, allowing your new content to become searchable more quickly. Fresh content is also an indicative of a more authoritative website.
Active community – Trackback features and comments in blog software encourage interaction. Loyal blog readers can raise a website’s visibility through advocacy on other blogs, in forums offline at conferences as well as on their own blogs and within the comments of your blog.
