AdWords is a Pay per Click (PPC) based online advertising system. These paid listings appear in “Sponsored Links” sections found beside and sometimes above the organic search results on Google’s search results pages.
On the other hand organic results are dependent upon the search engines and their algorithms. Search Engines bots crawl your website and after evaluating it add your content to their index and rank it compared to the rest of the results they have. When a user submits a search query to Google, it will then retrieve their records and list according to what they think is the best match to entered search query/search phrase.
There is on ongoing question on the issue of which method is more beneficial and helpful. Below is the comparison of organic SEO vs. Google AdWards. (For additional information you may also check one of our earlier blogs – SEO vs. AdWords (1)).
Competition
Adwords is less competitive than SEO. It’s usually far easier to get your keywords to the top position in Adwords than it is by using SEO techniques. Some will argue that you just buy yourself to the top of the Adwords lists with expensive clicks. But this is an arguable issue since one can get to the top with some sensible bid prices and good Adwords management.
Ongoing Maintenance
Though opinions differ on this, AdWords seems to require more ongoing continued effort to maintain the top spot for your keywords than SEO does. In fact SEO requires significantly more work initially as once you have a top position, quality links tend to find you themselves. One the other hand to keep your AdWords campaigns performing well you should be checking them every day.
