1.    Optimize your post title tag separately from your blog title when optimizing your blog posts.

2.    Make sure your site is easy to use. This can influence your link building ability, popularity and your ranking.

3.    Search engines like unique and quality content. There may be a difference between unique content and quality content. Make sure your content is both.

4.    If you must have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

5.    Some of your most valuable links might not appear in websites at all but be in the form of e-mail communications such as newsletters and zines.

6.    You get nothing from paid links except a few clicks unless the links are embedded in the body of the text and are not obvious sponsored links.

7.    Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

8.    Give each page a focus on a single keyword phrase. Don’t try to optimize the web page for a number of keywords at once.

9.    SEO is not a one-shot process, so expect to work on your search engine optimization daily.

10.    Cater to influential bloggers and authority websites that might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

11.    Optimize the text in your RSS feed just like you would with your posts and web pages. Use descriptive, keyword rich texts in your title and description.

12.    Pay attention to the context surrounding your images. Images may rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

• On-page SEO is all you need

If on-page SEO was all you needed to achieve top rankings then PageRank would not have any significance and link building would be useless. Achieving high rankings for competitive keywords without off-page SEO is nearly impossible, unless you have a website with hundreds or thousands of pages.

• Keyword research is not important

Keywords form the basis of all successful SEO campaigns because the words you choose to focus on will make the biggest difference to your growth in the next 12 months. Always ensure that you carefully check the keywords you are optimizing using this keyword research process.

• SEO is easy

The process of achieving a high ranking for a competitive keyword phrase in Google requires an ongoing implementation of effective search engine optimization strategies. A top ranking in Google for ‘web hosting’ is worth millions of dollars per year to the site that holds that position.

• A #1 ranking is impossible to achieve for some keywords

If a number one ranking was impossible to achieve then how did the top ranked website achieve that ranking? Achieving a #1 ranking for a competitive keyword can be achieved with the right investment of time and money, combined with an effective strategy.

• SEO is all about rankings

Having a #1 ranking for a keyword phrase means nothing if you don’t receive any qualified traffic as a result. SEO is all about driving qualified traffic to your website within your current budget.

• You can get results overnight

Search engine optimization is a long-term process that takes many months and even years to achieve significant results. Don’t expect to get tangible results for competitive keyword phrases.

Link building is one of the most important steps towards increasing your page rankings as links are used by search engines to determine how relevant your page is to search terms. By building high-quality links from relevant websites you ensure that your web page gets indexed and ranked by search engines accordingly.

Today one way links (link that points from one page to a page on another website) have become more valuable than reciprocal links because search engines can often discount reciprocal links guessing that there is a secret agreement between the webmasters to exchange the links. However, if those links are from most important pages, they can still be helpful.

In order to build natural looking links for search engine optimization (SEO) that will increase your page rank you should understand the concepts of Link Popularity and Link Reputation.

Link Popularity is the quantity of inbound links (links that point to your web page from other websites), in other words, PageRank passed to your web page. In the past, search engines ranked web pages depending on the number of links pointed to them. But nowadays, search engines evaluate links based on their importance and not the popularity. So to make your page important for search engines you’d better get several links from already important pages than get plenty of links from unimportant sites.

Link Reputation determines the relevance for certain search terms in the search engines and is connected with the type of keywords used in anchor text (link title that is the visible, clickable text in a hyperlink). For successful link building there should be relevance between your anchor text and target keywords/key phrases used in search engines.

Writing articles and adding them to your existing website or to external sites is quickly becoming a standard technique in the world of SEO. Article writing is a good way to increase web traffic and generate income for your business.

When writing an article for your own website the choice of keywords is very important. You’d better use three to four keywords per article. If you find there are too many valuable keywords available for a particular article, you can split the content into two separate articles thereby distributing your keywords and getting the most out of each.

Internal link building is also important when writing articles. Linking one article to others on your website (preferably in the same level of hierarchy) can help spiders index each of your pages, making your website more visible in the eyes of the search engines. This ‘visibility’ means better ranking assuming that it is not being penalized for a number of article writing mistakes such as duplicate content, ‘improper’ keyword distribution, low-level article writing software or ‘unreliable’ inbound or outbound linkage.

Writing articles and then making them both unique and well optimized is a great key to marketable content and therefore, better search engine optimization.

Below we will continue presenting you search engine optimization techniques which constitute  the so-called “ethical SEO“.

1. Search engines submissions – This process of submitting of your website in search engines should be a factor of covering all engines which are globally relevant and the ones that address your regional requirements as well.

2. Directory submissions – Submissions in directories give your website extra back links, quick visibility  and positioning at search engines. Just be sure about your right category to submit and also choose the right directory.

3. Press releases – Press releases on the web are like news wires for the conventional media. When you launch a new site, or a new service a properly drafted press release can get fast visibility. Make sure that your press release is in line with your SEO strategy and covers your targeted keywords.

4. Link building and development – Two main aspects are included in this term – link exchange and one-way links. Link Exchange means exchanging your website links with another relevant website and one-way links are those links which are placed on any other website without exchanging links at a relevant place. Your high rankings on search engines within a very short period of time will be provided by only a relevant link placement with relevant anchor.

5. Article Writing and Submissions – Writing articles on the industry your website belongs to or writing about the products and services your website offers is a good move to share information with the visitors and it’s also a good way to generate extra but useful content for the website, it is now highly popular in terms of website promotions. Just write articles about your website products and publish them in article submission websites and can also request to other website owners to publish them in their websites because everybody welcomes good content but it should be with your resource and relevant links, otherwise it has no use.

6. Social Bookmarking – It includes bookmarking of your site web pages in social bookmarking sites to get more and instant traffic.

All above given SEO steps are ethical and helpful in fast rankings of website at major search engines like Google, Yahoo and MSN Live Search and more importantly they can help you create a more sustainable and long term exposure on the biggest source of website business, i.e.  the search engines of the modern world.

Nowadays, search engine submission is just an application to include your site in a search engine index to have it listed in a search results. This application may or may not be accepted by the search engine.

Even if the submission alone gets you included in the search engine index and therefore your site is found in the result list for every word or word combination that is on your page, that doesn’t mean that you have efficiently done your website’s search engine optimization and will get a high ranking on particular terms. It simply means that the search engine knows that your pages exist. In fact, submitting a new site will not get it listed. Search engines will ignore your site if you don’t have links pointing to it. Search engines find new sites and pages by following links. Link building is absolutely essential to your website’s success and is a major part of the SEO process.

Google occasionally crawls websites that have been submitted, but it doesn’t necessarily mean a listing. It all depends on whether you have links pointing to your website from other domains. In some cases, however, submitting to major search engines makes sense. After you update or add new pages to your website which is already listed, your submission can sometimes speed up the listing process. This is not always the case, and often it will only get you listed a day earlier, but in other cases it can really help.

There are a lot of SEO factors that Google uses to rank pages in the Google search results. What search engine optimization rules should you obey to achieve a high ranking?

Keywords
You should have keywords in URL, domain name, title tag, description meta tag, keyword meta tag and headings. You should also ensure that your website content is relevant and keyword rich. But don’t overuse the keywords as keyword stuffing may cause a web page to be penalized.

Internal and external links
Make sure that your website has efficient structure and no broken links. Validate all links to all pages on site. External link building can also help you in providing high page ranking. Link only to good web sites and not to link farms.

Sitemap
Create a sitemap for your website. Sitemap contains the URLs for all of your pages in your website. It not only helps your visitors find what they are looking for, it makes it easy for search engine spiders to crawl.

HTML and CSS
Make sure pages you create are valid HTML and CSS – this might be the difference in whether or not you rank higher in Google than your competitors.

URL Submission
To get your website indexed by Google you should submit your URL at http://www.google.com/addurl/. Enter your full URL, e.g. http://www.yoursite.com/ and also add keywords describing the content of your page.