Back link building is an internet marketing strategy that is essential for getting a satisfactory Google Page Rank. If you are going to start the process of link building then have a deep look through these mistakes in order to avoid them.
1. Right choice of anchor keywords
Anchor keywords are texts that hold your link. Avoid back linking to your page with senseless anchor texts. The choice of anchor text is significant, so choose wiser ones. Your anchor text should be adequate to your website. Do not use the same anchor text all over the web. Change it often. The only exception is when it represents your site name. This practice will help to spread awareness about your domain on web.
2. Quantity over quality.
Link builders, as a rule, put more accents on the quantity of links rather than on quality. A link from a website with high Google Page Rank is better than number of other links from around the web. Thousands of such poor quality links can never match a website which has a high authority in Google’s eyes. You must do your best to network with other website owners and share great content.
3. Home page as lasting link target
If you continue the process of link building only for one link on your domain – home page, it will bring more chances of having a good page rank. Nevertheless a single page can target only few keywords. So you also need to create links for other pages. Using this way you can target more keywords.

