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Posts Tagged ‘Web Development’

Web Designers Role in Business Success

Monday, February 15th, 2010

New design standards, technologies and techniques are constantly being developed in an effort to meet the ever-increasing demand for more exciting web designs and functionality. It’s a must for a web design specialist to stay abreast of the rapidly changing technology in the field.

You should realize that website design is not just a work where you can invest your creativity; it also supports the business goals. The end results of your work are viewed and judged by thousands of people. If you make a mistake, the entire company may suffer. Web designer’s job is to make the website both functional and pleasurable for the user. At the same time, a corporate website should allow for targeted marketing, thereby improving the company’s business.

Whether you work as an independent contractor or as a part of a web development team within a company, you need good people skills, imagination, and mastery of web design tools. You will interact with clients or other departments; take different forms of information, such as brochures, slide presentations, print advertisements, or other documents, and turn them into multimedia experiences designing a website that people will enjoy visiting, and which will help the sponsoring company achieve its goals.

Web Development vs. Web Development

Tuesday, January 19th, 2010

Unfortunately, there is a lot of overlap between web design and web development. When you toss in content creation and usability testing, it becomes a real mess.

Can a single individual do all of these things? There are some people who can do all of these things but most people only do one or two of the tasks.

Web design typically involves content creation and look and feel while web development involves creating the functionality and testing its usability.

Web design specialists need to be proficient with graphic design tools like Photoshop. Most also know HTML so they can implement their designs. However, using animation on the site and layout for the site’s content are also part of the web designer’s responsibility.

Many site owners provide the content for the website but a web designer needs to be able to edit and even rewrite the content if necessary. Web design specialists normally do the usability testing for the navigation and site loading speed as well.

Web developers create the functionality for the website, but all of that functionality must be integrated into the HTML pages on the site. Alternatively, the HTML content could be integrated into the program as well. Web developers also do usability testing on the website, at least for the functionality they create. So the web development specialist also needs to have some HTML knowledge as well.

In either case, the web developer and web designer need to work together to assure that the website does everything that the site owner requested.

How to Make a Good Website Design?

Wednesday, January 13th, 2010

There are a few qualities that every website should possess. Follow this blog and you will learn some tips on how to make a good website design.

•    Template Design

Avoid using free template designs that are available on other websites as there are chances of those designs being repeated on different websites. This creates a bad impression and consequently the company loses its unique identity.

•    Content Development

Content is the most important aspect of any website. It should be made clear that the content on a website should be maintained and updated frequently. Most importantly, the originality of content makes a great difference. The content also has to be related to the theme of the website. Content attracts customers.

•    Captions and Meta Tags

The title in the content also plays a very important role. Each page should contain appropriate titles which have to be supported by Meta tags. This helps search engines to crawl over your website and drive traffic.

•    Website Navigation

A lot of sites do not perform well because of their complicated navigation. Your website has to be user-friendly. The visitor should find what he wants without any problem, otherwise they will leave your website.

•    Broken Links

The websites must undergo a final testing process after web development. The occurrence of broken links is very common. This gives off an unprofessional impression  to your website design and the search engine rankings get disturbed.

Web Design and Development: Can One Do All The Work?

Monday, November 30th, 2009

There is a lot of overlap and integration between web design and web development. That’s why those terms are often confused and used interchangeably. Web design is what the visitors see on your website, while web development involves the web site’s functionality. So, if you want a website you need to hire both a web designer and web developer. There is no problem to find two separate web design and programming professionals. But how efficiently can they work together to assure that the website does everything you requested?

And what about the web content you need to put on your website? What if you don’t have any content to provide? Whose responsibility is to create it? The web design specialist or the web developer? May be you will have to hire a good copywriter?

And after all, who is going to test your website? Web developers usually do usability testing on the site, at least for the functionality they create. But to properly check your website’s functionality for the navigation and site loading speed the programmer should have some HTML knowledge as well or you will have to hire a tester.

When building a new website the best choice is to find a professional web design and development firm that does have experts in graphic design, content creation, programming and usability testing.

Web Development: How to Judge the Technical Quality of a Site?

Wednesday, September 23rd, 2009

The technical qualities of a website largely depend on how hard the web development team has worked on it. When qualifying a website on the code level, you need a different set of metrics than you did some years ago. This article is our attempt at specifying what metrics you should use.

First look at the validation. Does the front page validate? Do all sub pages of the site validate? If they don’t, what kind of errors are there? While validation isn’t the most important metric, it’s a very quick way to get a feeling of if the coder is “web standards aware” or not. You may use the Firefox validation plugin that checks all the pages you visit and puts a little green check in the statusbar if the current page validates. For doing sitewide validation use htmlhelp’s validation spider and let it loose on the site . Validation is slowly catching on as a standard tool in the webdev toolbox. Someone who is not using the validator probably doesn’t know much about web standards.

One more note on the subject of validation: do not forget validating the CSS. There’s a lot of basic errors that the validator finds that only leads to errors in some browsers. The W3C CSS validator might help you fix some of those right away. Before you complain: the CSS validator has a few issues. If you use line-height, you need pass it a decimal number; 1 becomes 1.0, 0 becomes 0.0. Secondly, if you use CSS 2.1 or CSS 3 properties you need to inform the validator you do. Add the URL parameter “profile” with the value set to “css21” or “css3”, and revalidate. CSS errors and whether or not the style sheet is well organized clearly propagates what CSS level the web development specialist is on.

Next look at the doctype. That is a single line of information at the first line of the HTML that defines what language the coder is using. Use of Strict or Transitional is what matters most. Most pages that validate as transitional may with very small changes be upgraded to strict. And why not? Strict signals that an effort has been made to ensure that the document separates structure from design. If you know how, there’s no reason not to. At this stage you may also check that the doctype is properly set, there’s an IE bug that makes IE render things badly (quirks mode) if the doctype isn’t the first element of the page. Incorrect use of doctype is also a common way to recognize a beginner.

Sites that pass the above code tests get another batch of checks. Is the code semantic? (ie. does the HTML describe the content?) Look at elements, classes, and ids in use. Do they describe the content they contain? Bad sites use class names tied to design. Mediocre sites use general names like “wrapper” or “column2”. Great sites use “copyright”, “invitation”, and “footnote”. Many CMS:es generate design-oriented ids and classes, and only a few reach mediocre. This is one way to see that a site was robot-made.

Another code issue is the content over HTML quotient. For just a few lines of content you shouldn’t have to need huge amounts of HTML. You shouldn’t need 10 divisions just for one header. A high content over HTML quotient signals that the web developer knows what he’s doing. An “overmarked” site means that the web development specialist has suddenly forgotten that content is more important than the code behind it.

One last angle is the accessibility one. How will a screen reader read this site? Is all the content of the site available as readable text? Does the site require javascript when it isn’t needed? A good place to see if someone knows about accessibility (on the web) or not is checking the forms. Fieldsets, legends, and labels: they all tell their story about the developer and his knowledge about accessibility.

Web Design: Considering Children’s Peculiarities

Friday, September 11th, 2009

Millions of children already use the Internet, and millions more are coming online each year. Despite this growth in users and services, very little is known about how children actually use websites or how to design sites that will be easy for them to use. Most website designs for kids are based on pure folklore about how kids supposedly behave — or, at best, by insights gleaned when designers observe their own children, who are hardly representatives of average kids, typical Internet skills, or common knowledge about the Web.

Children want content that is entertaining, funny, colorful, and uses multimedia effects. However, for homepage design and navigation systems, the user interface should be unobtrusive and let kids get to the content as simply as possible. Children enjoy exploration and games, but it should not be a challenge to operate the website itself. The content should be cool, but the design must offer high usability or kids will go elsewhere.

Another peculiarity of web development for children is that they click website advertisements. They often do so by mistake, thinking ads are just one more site element. Kids click banners as they cannot yet distinguish between content and advertising. On the contrary, to kids, ads are just one more content source. If a banner contains a popular character or something that looks like a cool game, they’ll click it for sure.

The idea that children are technology-masters and can defeat any computer-related difficulty is a myth. The truth is that children are incapable of overcoming many usability problems. Also, poor usability, combined with kids’ lack of patience in the face of complexity, results in many simply leaving websites.

Here are several types of classic web usability problems that may cause difficulties for children:

  • Unclear navigational confirmation of the user’s location confuses users both within sites and when leaving them.
  • Inconsistent navigation options, i.e. when the same destination is referred to in different ways, may cause users to visit the same feature repeatedly, because they don’t know they have already been there.
  • Non-standard interaction techniques in web design may cause predictable problems, such as making it impossible for users to select their preferred game using a “games machine.”
  • Lack of perceived clickability affordances, such as overly flat graphics in web design, causes children to miss features because they overlook the links.
  • Extensive text is also problematic for young children, who are just beginning to read. Severe usability problems are observed when kids are inadvertently thrown into sections that are written above their current reading level. Also, kids are keenly aware of their age and differentiate sharply between material that is appropriate for them and material for older or younger kids, however close in age they might be.

So next time when designing your website for children, remember about this peculiarities.

Web Design: Choosing Effective Color Combinations

Tuesday, September 8th, 2009

Choosing the right colors for your web design is a complex and often daunting task; many companies hire independent, special consultants just to devise color schemes that support and enhance an overall brand. However, if you have a sense of color harmony and understand the responses that certain colors can evoke, you can be your own color consultant and develop highly effective color combinations. Before you begin mixing and matching colors, you must first have a firm understanding of your site’s message and goals. Once you discover for yourself what message you want to communicate, remember that perfecting a color palette is an iterative process, and above all, a creative one. Don’t be afraid to experiment with shocking color schemes, but be sure to adequately test the results before unveiling your product to the public. Here are some color tips and guidelines for your web design.

  • Understand your site’s message and brand.

Choose colors that reinforce your message. For instance, if designing a website for a financial institution hoping to convey stability, choose cool, muted colors such as blue, gray, and green. In this case, using warm, vibrant hues would undermine the site’s brand.

  • Understand your audience.

Cultural differences may lead to unexpected responses to color. Besides, demographic segments and age groups respond to colors differently. Younger audiences normally respond to more saturated hues that are less effective with older segments.

  • Use a small number of colors in your palette.

Four or five colors, in addition to white and black, should be sufficient. Too many colors create discord and distract the user.

  • Use contrast for readability.

Colors similar in value do not provide enough contrast and hinder legibility. Black text on a white background provides the highest degree of contrast.

  • Use grayscale to test contrast.

When dealing with hues other than black, white, and gray, it’s sometimes difficult to determine the relative value of each color. To ensure that your color palette provides enough contrast, create a wireframe mockup and convert it to grayscale.

  • Be aware of timeliness when choosing colors.

Color trends may quickly saturate the marketplace, and consumers rapidly become numb to fashionable hues. On the other hand, you can use popular color palettes from decades past to evoke feelings of nostalgia.

  • Consider functional colors when choosing a palette.

Don’t forget to establish functional colors for elements communicating contextual information, such as headings and links.

  • Prepare for color differences on the Web.

Every web development specialist knows that even Web-safe colors appear differently across platforms. Be sure to test your color palette on multiple platforms and correct for gamma differences.

Why is Website Accessibility so Important?

Friday, September 4th, 2009

Today web development companies seem to have forgotten about the importance of website accessibility. The lure of fashionably designed, yet not SEO-friendly and accessible websites seems to be very strong. Besides many website owners think they don’t need to create accessible websites simply because they don’t cater to “that” kind of audience. This kind of approach is definitely wrong. So here are some of the reasons why it is essential to have an accessible website and how not having an accessible website can harm your business.

  • The accessible websites are preferred by the search engines.

There is a logical reason behind this. The search engine crawlers read your web page just as a browser for the visually impaired would read it. The more accessible website you develop, the fewer barriers the search engine crawlers face while indexing and ranking your website. Since you are supposed to use the right tags at the right places in order to create an accessible website, the search engines exactly know where to find what.

  • Accessible websites are accessible to a broad range of devices

Computers and laptops are not the only devices people use these days to access various websites. There are many hand held devices and display mediums that are used to surf the Web. If you are creating websites just for computers and laptops, then you are missing a big chunk of users that are using devices such as mobile phones, personal digital assistants and in-car browsers to access the Internet.

  • Accessible websites are accessible to people who use old software and slower Internet connections

The broadband penetration has increased but not uniformly. There are still millions of people who use the dial-up connections on their Windows 98 machines. And they are not poor — they use the older technologies just because they don’t feel like upgrading. By creating highly inaccessible websites you are excluding a wide market range. So whenever you garnish your web pages with the latest bells and whistles, just make sure your website functions on older technologies too.

  • An accessible website strengthens your brand

Whether you realize it or not, an average user, whether he/she is physically challenged or not, appreciates the fact that you are in sync with the times and not an old fashioned organization. Not having an accessible website is an outdated attitude. An accessible website means you care not only for your users, but also for website design and general look. What’s the use of having a snazzy website if a big part of the population cannot access it?

Web Development: CAPTCHAs vs. Spammers

Thursday, September 3rd, 2009

If you have a website with a contact form you’re most likely to be of the problem of spam submissions.

Spam submissions may be defined as automated submissions to a website contact form. These submissions are generated from programs scouring the web and locating contact forms that contain a “comment” field. The spam programs submit the contact form with spurious information and links to the website in the comments field.

Their goal is to locate contact forms that post the submitted information into a message board or forum – thus getting links to the site.

Even if your contact form does not post to a message board it’s common to be bombarded with these types of spam submissions.

There are several methods for blocking these requests and the most common one is a CAPTCHA (“Completely Automated Public Turing test to tell Computers and Humans Apart”).

CAPTCHAs are the form fields that require users to enter a text string or to solve a math problem. Example: “Enter the random phrase at left to submit this form.” CAPTCHAs work on the concept that only a human, not an automated program, could follow the instructions and enter the correct information.

Placing CAPTCHAs in your website is one of the essential steps of web development. Though CAPTCHAs work great, they have some drawbacks as well:

  • There is an unending battle with spammers and web development specialists. As CAPTHCAs get more sophisticated, so to do the spammers. Thus, CAPTCHAs need regular revision and updating as spammers find ways around them.
  • CAPTCHAs require more effort from your users. You decrease accessibility level for increasing security level.

Essential Firefox Plug-ins for Web Developers

Tuesday, September 1st, 2009

1. Flash Switcher

It is a must have for Flash Developers; it enables you to choose between different versions of flash so you can be sure your code is compatible with all existing versions of Flash.

2. Firebug

Firebug allows you to edit CSS and HTML and any browser side code from within the browser. It’s a great tool to figure out why your web pages are loading slowly, what JavaScript code is slowing things down, and editing pages within the browser environment.

3. Live HTTP Headers

Live HTTP headers plug-in shows you the dialog that happens between the web server and your browser. It helps to figure out why things aren’t redirecting or why search engines aren’t properly indexing your content.

4. FireShot

Have you ever wanted to send screenshots to clients or take an image off a page and use it in a mockup? FireShot lets you take screenshots of entire pages, selected areas, or the current window and export it to an imaging program. It is great for client meetings, quick mockups and portfolio pages.

5. Tamper Data

This plug-in lets you modify GET and POST parameters on any page. Use it to test form processing code, diagnose bugs and test for security issues. Its only issue is that it won’t work in tandem with Google’s web accelerator.

6.  Load Time Analyzer

Load Time Analyzer enables you to see how long your web page takes to load for different speeds. It is especially useful for web development specialists whose audience may still be using dialup.

7. MeasureIt

Do you need to create a new graphic but don’t know what size or perhaps do you need to know the exact dimensions of a piece of web page? MeasureIt adds a ruler which lets you measure vertically and horizontally.

8. ColorZilla

It lets you get the RGB colors of any element on a pageusing a drop tool similarly to Photoshop. Great when you need to design new graphics on an existing project.

9. Link Checker

Line Checker is used for checking which links aren’t loading properly or go 404 from any given page.

10. Web Developer

Its features include: view the CSS property or parent class of any element on a page with a simple click, find broken images, view any form field and much more. You can clear cookies, run a DOM editor, and use all other functions from one simple menu. Once you start using it in web development, you will never figure out how you lived without it!